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It's three in the afternoon.

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Your screen is open, your inbox is full, and
your brain has quietly clocked out.

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Most of us reach for another coffee. Here's
why that keeps failing you.

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Caffeine is a stimulant, not a fuel.

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On an empty tank it acts as a mild diuretic
and an appetite suppressant, so fluid and

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minerals leave your body faster than they come
in.

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Cup after cup raises cortisol.

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You get the jitters, heart palpitations, acid
reflux, and then the shaky comedown.

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That three p.m. wall — the foggy thinking, the
irritability, the headache —

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is usually dehydration, not tiredness.

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And the late-day cup has a second cost.

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Caffeine has a half-life of around five hours,
so an afternoon coffee is still in your

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system at bedtime, pushing back sleep.
Tomorrow starts already behind.

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Your brain is roughly seventy-five percent
water.

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Lose as little as one to two percent of your
body's fluid and attention, short-term memory

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and reaction time measurably drop.

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Focus is a hydration problem before it is a
caffeine problem.

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That is the gap MindAwake was built for.

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A bright cranberry flavoured focus drink that
gives you the caffeine kick of a cup of coffee

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— fifteen milligrams per hundred millilitres —

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alongside electrolytes, B vitamins, vitamin D
and B twelve.

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Caffeine plus fluid, instead of caffeine minus
fluid.

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Low calorie, no preservatives, and hydration
in the same bottle that wakes you up.

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Make it a routine, not a rescue. Morning: swap
your second coffee for one. Midday:

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sip through your deepest work block, before
the wall arrives. Afternoon:

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finish the day sharp — no late-cup jitters, no
wrecked sleep.

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Hydrate. Recover. Activate the best version of
yourself. Vitality Wellness.

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Launching soon at vitality concepts dot co dot
z a.